Published by ChinaMNC · Tonghe

Website Identity Labels in China: What the Heilongjiang Government Portal Rating Shows Foreign Founders

A practical look at China's website identity labelling and evaluation system, using the Heilongjiang Provincial Government portal's published rating data to explain what foreign founders should expect when operating a company website in China.

What This Source Actually Covers

The source is a formal website identity label (标识管理) record for the Heilongjiang Provincial People's Government portal at www.hlj.gov.cn. It is not a guide to company registration, but it is a useful, concrete example of how Chinese authorities publish website compliance and evaluation data. For foreign founders building or running a company site in China, the structure of this record is worth understanding because similar labelling and evaluation frameworks can apply to commercial websites.

The record identifies the operator as a Party and government organ (党政机关) based in Heilongjiang Province, and lists the site's electronic label number as DZJG20260300003507PW. Both the PC site and the WAP (mobile) site are covered.

Who Issues and Oversees the Label

The record names two bodies:

• Competent authority (主管单位): the Ministry of Industry and Information Technology (工业和信息化部).
• Issuing body (发放单位): the Internet Society of China (中国互联网协会).

For foreign founders, this division matters. MIIT sits at the centre of China's internet and telecom regulation, while the Internet Society of China operates as the body that actually issues the label. When you see a label displayed on a Chinese site, these are the two institutional anchors behind it.

Label Validity Periods

The source gives clear certification windows for both versions of the site:

• PC website label: valid for two years, from 5 March 2026 to 4 March 2028.
• WAP website label: valid for two years, from 5 March 2026 to 4 March 2028.

The certificate authentication (证书认证) carries the same two-year validity and the same dates. Practical takeaway: labels are time-limited, not permanent. If your China-facing site carries a label or certificate, you should track renewal dates in the same way you track other annual compliance filings.

Scheduled Inspections

The record includes a periodic inspection (定期巡检) schedule with three dates:

• 4 September 2026
• 4 March 2027
• 4 September 2027

The result recorded for these inspections is passed (通过). This confirms that holding a label is not a one-off event — the site is subject to recurring checks during the validity period. Foreign founders should plan internal resources for periodic reviews rather than treating certification as a single project.

How the Site Was Evaluated

The record publishes scores across several dimensions for both the PC and WAP versions. These are the operator's published figures, not independently verified benchmarks.

PC website

• Elder-friendly (适老化) evaluation: self-assessment 100; institutional assessment 82; user assessment 80.
• Accessibility (无障碍) evaluation: self-assessment 100; institutional assessment 83; user assessment 84.
• Effectiveness index (效能指数): completeness 100%, reliability 100%, robustness 100%.
• Overall score: 85.8.

WAP website

• Elder-friendly evaluation: self-assessment 100; institutional assessment 83; user assessment 83.
• Accessibility evaluation: self-assessment 100; institutional assessment 80; user assessment 83.
• Effectiveness index: completeness 100%, reliability 100%, robustness 100%.
• Overall score: 85.8.

Two patterns stand out. First, self-assessment scores are uniformly 100, while institutional and user scores sit in the low-to-mid 80s — a reminder that self-reported results and external evaluations can diverge. Second, the overall score is identical for PC and WAP, at 85.8.

Why These Categories Matter to Foreign Founders

The evaluation dimensions are a useful checklist for anyone designing a site for the Chinese market:

• Elder-friendly design: larger text, simpler navigation and clearer contrast are treated as measurable qualities, not optional extras.
• Accessibility: the record treats accessibility as a scored category with separate institutional and user views.
• Completeness, reliability and robustness: grouped under an effectiveness index, these point to uptime, content coverage and resilience under load.

If you are preparing a China-facing website, treating these three areas as design requirements early is more efficient than retrofitting them after a review.

Documentation and Reports

The record includes a downloadable certificate file described as the Heilongjiang Provincial People's Government portal's elder-friendly and accessibility evaluation report (sealed version). The presence of a sealed PDF report shows that findings are documented formally and can be retrieved. For your own operations, keep equivalent records — evaluation reports, inspection results and certificate copies — in a form you can produce on request.

Framing This for Your Own China Entity

This source describes a government portal, so its specific scores do not transfer to a private company. What does transfer is the shape of the compliance record: an issuing authority, a named oversight ministry, a two-year validity window, scheduled inspections, scored evaluations across accessibility and effectiveness, and formal documentation. When you register or operate a company in China and publish a website, expect these categories to appear in some form, and budget time for periodic review rather than a single certification push.

Note also that the label number format, the 2026–2028 dates and the inspection schedule are specific to this record. Use them to understand the system's rhythm, not as deadlines that apply to your own entity.

This summary is based on information published by the relevant Chinese government website and is general information, not legal or tax advice.